Need More Traffic to Your Website?
Proven Ways that will Increase your Website Traffic
& Boost your Sales

1. Education Attracts Your Ideal Client
Situate you and your company or organization as the expert and leader by writing informative articles about your field. For example, if you are a Bed & Breakfast owner, write articles about home décor, home maintenance, gardening, or share recipes. Publish these articles on your website, in your blog, and in your email newsletter. Updating your website and blog consistently with good content will give you more good keywords. This means you are giving the search engines such as Google and Yahoo, more ways and reasons to list you higher in web searches, which means your potential clients have more ways to find your website.
You should also submit them to publications that cover like subjects such as travel, home and garden, or food and wine. This type of article will appeal to your ideal type of client. Repetition and consistency is the key to marketing success, so make this writing venture a monthly habit. You don’t need to be a pro writer – after all, you’re simply sharing tips about something you are an expert in! Other ideas where you can share your useful information to potential clients includes radio interviews, TV interviews, video clips such as on youtube, and public speaking opportunities.

2. Email Newsletters Attract Potential Clients & Repeat Clients
Have a sign-up box on your website encouraging website visitors to sign up for an email newsletter from your company. Your email newsletter should feature news, sales or discounts, upcoming events, and most importantly - an article or some tips that pertain to your field. For example, if your business is a candy shop, your email newsletter should feature anything newsworthy in regards to your store, any new items in the store, a sales item or discount (especially if you sell candy online), upcoming events – these could be local events that you are involved in, or events that will bring visitors to your community and store, or events such as Valentine’s Day that include ‘candy gift-giving’. The newsletter should not be too pushy sales wise, and should have an article or some tips. For example, as a candy company you could do a little research and write about the various types of candy such as the history of chocolate, recipes using chocolate, the health benefits of chocolate. If you belong to a ‘candy association’ or industry organizations, they can often provide you with some interesting facts. If your newsletter subscribers know you have a contest in each newsletter, they are more likely to open it up.

Your email newsletter will be going out to existing clients and since sales is a numbers game, this effort will remind them to become a repeat customer. The newsletter will also be going to potential clients that you typically wouldn’t even know existed. Sending them the newsletter gets them a step closer from being merely interested in your company to, becoming an actual customer. Also, note that since these subscribers signed up for the newsletter themselves – this is a permission based newsletter, which means you are nor spamming. They can opt out at anytime. To attract brand new clients, advertising in other website newsletters is very effective, getting your name out to a niche audience that may never have heard of you before.

A great way to bring traffic to your website is to start your own electronic newsletter.... It's easy, affordable and helps keep you in touch with your clients.
For more information, click here....

3. Get Listed & Get Linked!
The more links to your website the better. It helps your relationship with search engines such as Google and Yahoo, giving you a higher and better placement in the web searches. Note, you should only link to websites that have to do with your company or industry, your location or region, and news sources such as newspapers and magazines. Make sure your company or organization is listed with a direct link to your website in any organization you are affiliated with such as a Chamber of Commerce, local directories, and niche publications. Again, this will help with your search engine rating, but will also put you in more places for your clients to find you on the internet. For example, if you are a local tour guide, your website should be listed and featured with your local and regional Chambers of Commerce and Visitor Bureaus; and on hotel and lodging websites; attractions websites etc – these all represent your local area where your potential clients will be looking for your area’s travel and visitor information. You should also list and link your website on niche market websites such as travel websites and blogs, travel magazines, and more.

4. And Don’t Forget…
Some of the easiest and simplest things often get looked over. Don’t forget these website marketing basics – publish your website address on everything including your business cards; any print, TV or radio advertising; on any promotional product handouts; on your website – make it easy for people to return to your site and know your address; on any printed matter – receipts, invoices, address labels, envelopes. You can even get magnets with website address and logo for your car…but that’s only a good idea if you are a good driver!

5. You Can Build It and They will Come – But will they Stay?
You can effectively market your website and increase your traffic, but the buck cannot stop there. If you are marketing to your target market and to your ideal type of client, each visitor to your website is either a potential client or already a client. Your website is a representation of you and your business. If your website is hard to read, hard to navigate, has broken links, no photos, no product or services descriptions, has a lot of spelling and grammar errors, does not have easy to find and complete contact information, or is just plain unattractive – you could be losing those potential clients or clients, instead of gaining them. For example, if you are a wedding reception location and you do not have a lot of good photographs for potential brides to looks, and you have not described your location’s amenities or packages – the bride will move on to your competitions website. If your descriptions are good but you have a number of spelling or grammatical errors – the bride will question your abilities. If your contact information is not easily accessible or legible (i.e. on every page on your website), she will get frustrated, will wonder if you really want her business, and could possibly move on. So basically, clean it up a little before you build your empire.

6. In a Nutshell
In a nutshell, the way to promote your website is by having it featured in plenty of places on the internet, making it easily accessible to your target market – your clients! Be an expert in your field and share that knowledge consistently. Advertise, write articles and put your website address on everything you hand out or advertise with. It takes an average of 8 times before a client or potential client will react to any kind of advertisement. So the key to success is to have a nice, user-friendly and informative website, market it directly to your target market, do it consistently, and don’t give up!

This article is written by Lisa D. Smith, Marketing Director of Free Spirit Promotions, publishers of Southwest Blend Magazine.

For a simple and cost-effective marketing plan that will promote your website to your target market by offering quality website links and consistent editorial opportunities contact Lisa at (760) 367-9911 or (760) 475-3308 or swblend@verizon.net or, Click Here for More Information.